There’s no stopping fake news and social media politics if we don’t look at the influencers. This past Sunday, I
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Tag: consumer behaviour
Generating Ideas, Differentiation And The Future of Advertising
Where do the best ideas in advertising come from? This past Sunday, I discussed where mind-blowing ideas come from in
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The Future of Cash May Be Facebook
In Libra We Trust? Back in 2011, I published an article titled, F-Commerce – Rise Of The Facebook Consumer, that
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The Value of Brands, Advertising Agencies and Holding Companies
The changing face of marketing agencies and the brand’s evolution. Alternative holding companies are claiming that they hold the secret
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Prime Your Business Models
In a world where people think that retail is dying, Amazon is charging people to shop online. It’s hard to
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How Far Ahead Can Your Brand See?
What if consumer habits changed over time, and then very quickly… what would you do? How long have you heard
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The Super Bowl Ads Were Better Than You Think
The Super Bowl ads were better than you think. Advertising has changed. Consumer’s tastes have changed. Advertising is a less
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The Best An Ad Can Get
Advertising is big business. Please do not let anyone tell you otherwise. As someone who no longer has a “horse
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The Definitive Guide To The Best Business Books Coming Out In 2019
It looks like 2019 is going to be a big year for business books. Yay! I tend to read a
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A Funny Thing Happened On The Way To Disruption
What happens when consumers push back against disruption? Is that even possible? Common logic would dictate that a business disrupts
Continue readingFidget Marketing For A World That Won't Stop Moving
How should brands connect to consumers who just can’t stop moving? Social psychology and marketing professor, Adam Alter, has a
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue readingThe Infinite Dial With Tom Webster – This Week's Six Pixels Of Separation Podcast
Episode #560 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #560 – The Infinite Dial With Tom Webster
Welcome to episode #560 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingEmbrace The Shift Away From Stuff – Strategy Magazine Column
Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is
Continue readingThe Brands That You Live For
I watched the documentary Citizenfour the other night. It was on Netflix. It’s from 2014. It’s a documentary about Edward Snowden. There
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
Continue readingWhy Personal Branding Is Like A Viral Video… And Why It Shouldn't Be
“Personal Brand”… talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs
Continue readingThere Is A Cost To Free
Whether you are creating any form of content online (text, audio, images or video) or are simply consuming it, there
Continue readingThe Agency Of The Future Is…
The Agency of the future is the Digital Marketing Agency of today. (but that’s not how they spin the news).
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