How safe is your fitness tracker? Strava, the fitness app beloved by runners and cyclists worldwide (over 125 million active
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Tag: consumer data
Generative AI Is Recoding The Marketing Industry… And It’s Coming For You Too
My perspectives on the near-future of Generative AI is less optimistic than others. First: AI, including the Generative AI tools
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TikTok vs. The World: Who Will Win The Battle For Our Attention?
Anyone else feel like something smells fishy with this whole “let’s ban TikTok” sentiment? Mitch Joel · TikTok vs. The
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This Makes It Impossible To Compete Against Amazon
It seems like the 800 pound gorillas are only getting bigger (and stronger and smarter). Amazon will probably be the
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Amazon’s Next Big Move In Advertising
Amazon just made a(nother) serious move. Certain news hits the cycle and it gets goggled up, dismissed or never rises
Continue readingPrivacy Is Dead. Facebook and Cambridge Analytica Have Just Confirmed It.
Did Facebook hack the 2016 U.S. election? No. Did it swing the result? Probably. Did it do it on purpose?
Continue readingMedia's New Business Model: Surveillance Capitalism
The struggle is real. Brands simply no longer know where to put their money. It’s easy to build a dystopian
Continue readingMr. Zuckerberg… Tear Down That Algorithm
Every time that Facebook changes their news feed (and the algorithm that feeds it), Facebook changes. Some of those changes
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue readingConsumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingFacebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
**There was a lot of grumpy folks complaining about [Facebook](https://www.facebook.com/mitchjoel “Facebook”) (again) lately.** I can understand why some folks might
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingIs Marketing About To Get Really Creepy Or Really Good?
Apple acquired a company last week. It’s something to pay attention to. There is still one slightly unchartered territory that
Continue readingIs Amazon The Future Of Media?
What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013),
Continue readingThe Future Of Personalized Pricing
Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see
Continue readingWhen Real Time Becomes Really Real Time
Are the rumors about Amazon true? Here are two true stories I have heard about Amazon recently: Story Number One…
Continue readingEarning Loyalty Points
This will not be about how to game a system so that you can redeem a free flight. Sorry. When
Continue readingThe Other Side Of Privacy
You can’t throw a rock and not hit a concern about privacy and the use of our data online. This
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