consumer engagement Archives - Six Pixels of Separation

Don’t Tell Stories. Tell A Story Worth Listening To

This is the issue that brands have with storytelling. Often brands tell stories because they believe that content (and content

Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in

Human beings are an intriguing group. What does advertising do? Well, if you believe the very first episode of the

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own

It’s hard to get both. Pageviews, clicks, shares… that is the common currency of online marketing these days. Don’t kid

How much is too much Twitter, Facebook, YouTube, Pinterest for a brand? It’s getting ugly out there. Brands and fellow

How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with

Is there a future for the advertising agency as we have known it to date? In recent months, there has

Are rules set and permanent? That’s obviously not the case – especially when it comes to social media. I’ve recently

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout

Content is King. It’s a saying you’ve heard countless times… long before Social Media empowered individuals to create and distribute