Should we even call anything “digital” anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using
Continue readingTag: consumer experience
The Interoperability Of Things (And Brands)
What makes a product or service really work? For years, you could only text message someone who was on the
Continue readingThe Persistence Of Brands
“Nobody wants to be branded anymore,” said Aaron Levine, head designer for Abercrombie & Fitch. Well, if that line from
Continue readingYou Have To Commit To Marketing
It’s easy to say that something isn’t working. We hear it all of the time (or, at least I do).
Continue readingFacebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
**There was a lot of grumpy folks complaining about [Facebook](https://www.facebook.com/mitchjoel “Facebook”) (again) lately.** I can understand why some folks might
Continue readingDon't Make Me Hate You
Marketers often think they’re being smart. Most of the time, we’re being very stupid. When you visit your big box
Continue readingIs Bethany Mota The Future Of The NewFronts?
Maybe we’ll just stop calling them 30 second spots in the future? What would the world of advertising be like
Continue readingThere's No Patience In Business
Don’t slow down. Don’t stop. There is a massive chasm that still exists between the world of business and the
Continue readingThe Failed State Of Branding
How well do you think brands are doing? Brands are going to have to face the music. It’s a ruse
Continue readingPlease Track Us
Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They’re
Continue readingIt's The Little Things
You sometimes pick up a gem of an idea… and the mind begins to wander (and wonder). At the Monetate
Continue readingA Brand Of People
It’s strange how much of a brand’s foundation is laid by the people who represent it. It could be a
Continue readingThe New Digital Minimalism
How much of what are you putting online? I was interested in a mobile app. I went to their website.
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingThe Internet Could Be Closed For Business
Once upon a time… It wasn’t too long ago that many media pundits felt that the Internet would tip the
Continue readingA Story With No End
How would you feel about reading an article in your local newspaper that never ended? It seems like the latest
Continue readingThe Web Has Failed Advertising
Think about this: the Web has failed advertising. Hasn’t it? This was the question Marketing Magazine asked yesterday following an Advertising
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