Advertising is changing more than we know it. Look no further than the conversations that we’ve had in the podcast
Continue readingTag: consumer generated content
The Year Of More
While many article and columns look back at the year that was or posture on the year that will be,
Continue readingTurning Branded Contests Into Branded Content
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to
Continue readingBig Talk. Small Acts
If you’re going to do anything in Marketing, is it more important to focus on "how many?" people you put
Continue readingWhat Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many
Continue readingLearning About Social Media Marketing
One day isn’t going to cut it if you really want to learn about something, but it’s a great start.
Continue readingBatman – The Dark Knight Movie Trailer Plus David Usher Music Equals Mash-Up Of Epic Proportions
I happen to think that David Usher (the multi-platinum solo artist, former lead singer of the rock band, Moist, and
Continue readingUser Generated Content Done Terribly Wrong
I’ve been kicking around this mantra for a long while: "you need to earn the right to get your Consumers
Continue readingSocial Media Marketing Full-Day Seminar Comes To Montreal, Ottawa, Toronto, Calgary And Vancouver
As part of my commitment to IAB Canada – Interactive Advertising Bureau (full disclosure: I sit on the Board of
Continue readingiBand iPhone And The Power Of Ethical Hacking
Have you checked out iBand? They’re the latest musical sensation to sweep YouTube (almost 1.5 million views). The trio have
Continue readingBloggers Acting More Like Companies And Companies Acting More Like Bloggers
There was a lively discussion last night over dinner here in Calgary. I met up with Doug Walker (World Rock
Continue readingSocial Media – Your Thoughts On The Year That (Soon) Was
At this time of the year, all of the media content shifts to what happened in 2007. You know, that
Continue readingApple Turns Real Consumer Generated Content Into Thirty Second Spot
Check out this piece of Consumer Generated Content from Nick Haley – an eighteen-year-old university student from Leeds in the
Continue readingSocial Media Marketing Full-Day Seminar Coming To Toronto, Ottawa And Montreal Next
Warning: self-promotional Blog posting ahead… Along with IAB Canada – Interactive Advertising Bureau, I created a full-day seminar on Social
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