Do you trust customer reviews online? Back in 1999, I was the Director of Advertising and Sponsorship (…a salesperson) for
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Tag: consumer reviews
Six Links Worthy of Your Attention #437
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Act Of Advertising
What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of
Continue readingYour Brand Is A Learning Space
How much more content does the world really need? Laugh at that line as much as you want, but when
Continue readingThe Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
Continue readingThe True Omni-Channel Is Convergence
Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"
Continue readingThe Only Consumer That Matters
Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you
Continue readingRage Against The Marketing Machine – CTRL ALT Delete (One Year Later)
CTRL ALT Delete came out one year ago today. I couldn’t believe it when the notification popped up in my
Continue readingBe Nice When You Say Bad Things Online
Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could
Continue readingThere's No Patience In Business
Don’t slow down. Don’t stop. There is a massive chasm that still exists between the world of business and the
Continue readingThe Marketing Moral Compass
Are marketer’s the most loathed human beings on earth? It is a question worthy of an answer. As a marketing
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingConsumers Control The Brand (And Other New Media Myths)
Marketers don’t control their brand… the consumer does. It’s been the battle cry of Social Media enthusiasts since The Cluetrain
Continue readingThe Ever-Evolving Consumer Evolves (Again)
Does Marketing and Communications change fast enough to keep pace with consumers? It’s becoming more difficult and brands are falling
Continue readingThe Social Element Is Everywhere
There’s a saying that likes to dance around the Internet. It goes something like this: "all media is social media."
Continue readingBrands Cannot Be Human
Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply
Continue readingThe Big(ger) Marketing Shift
If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingPeople Should Not See Marketing
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any
Continue readingThe Great Race To The Middle
With everyone offering up their opinions and ideas, is there no fear that the end aggregated result will simply be
Continue reading6 Ways To Look At Negative Feedback
What happens when people do say bad things about you (or your company)? This is – without question – one
Continue readingCustomer Reviews Matter More Than You Think
There is no doubt that allowing customer reviews on any website creates more sales. But, there’s something else that is
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