UPDATE ON THIS EVENT – I hate to be the bearer of bad news, but I am being told that
Continue readingTag: consumer
How Do You Get Paid To Speak?
It’s a question I get asked multiple times a week: How do you get paid to speak? It’s like anything
Continue readingThe Real Retail Apocalypse (It's Not What You Think)
Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingWhat Makes A Great Brand?
Not a good brand. Not a successful brand… a great brand? In fact, before attempting to answer this question, it’s
Continue readingFidget Marketing For A World That Won't Stop Moving
How should brands connect to consumers who just can’t stop moving? Social psychology and marketing professor, Adam Alter, has a
Continue readingReengineering Retail With Doug Stephens – This Week's Six Pixels Of Separation Podcast
Episode #561 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #561 – Reengineering Retail With Doug Stephens
Welcome to episode #561 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingThe Amazon That You Don't See (That Google And Facebook Are Watching)
Amazon is a media beast. Amazon is just getting started. In 2012, I published an article titled, Is Amazon The Future
Continue readingCalm Down, The Name "Oath" Ain't That Bad
People are very upset with the new company name, Oath. Oath is what the Verizon-owned AOL and Yahoo will be
Continue readingWhat They're Not Telling Us About Native Advertising's Explosive Growth
Native advertising is big business… and it’s growing. That’s the raw news and data from the good people at eMarketer
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingWe Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats
It’s happening. It’s going to happen. Brands, be prepared. It’s a binary world when it comes to those who believe
Continue readingScratch That One Little Customer Itch
Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in
Continue readingEmbrace The Shift Away From Stuff – Strategy Magazine Column
Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is
Continue readingAn Open Letter To Brands: Be Mobile-First. Now.
Dear Brand Leaders, The time has come. I’ve been patient. Your consumers have been patient. Enough is enough. The discrepancy
Continue readingWhat Humans Want Vs. The Chatbot Struggle
Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs
Continue readingConsumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingThe Data Is Watching You
Just how much data and analytics does a brand need? We can track everything online. How is that working out
Continue readingIt's Not Easy To Be A Loving Brand These Days
Be careful what you wish for. Never has a sentiment been so true like it is for brands these day.
Continue readingA Lesson From Facebook That Every Brand Should Learn
How hard is it, really, for your brand to change and adjust to new times? The public answer is, usually:
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