**The consumer is changing.** This used to be a platitude. Correction. It’s a marketing parlour trick to say that *”the
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Be Kind To Brands
**My holiday wish: be kind to brands.** I know what you’re thinking. For some, it’s a holy day. Should we
Continue readingThe Internet Is Not Just Another Advertising Channel
**Advertising Agencies Have Got It All Wrong.** It seems like an easy cop out. In fact, one could argue that
Continue readingWhere Does Amazing Work Come From?
Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn’t
Continue readingThe True Omni-Channel Is Convergence
Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"
Continue readingDon't Make Me Hate You
Marketers often think they’re being smart. Most of the time, we’re being very stupid. When you visit your big box
Continue readingBe An Advocate For Your Consumer
Who doesn’t want their brand to be more likeable? Ultimately, we are in service of other people. This makes a
Continue readingThe Only Consumer That Matters
Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you
Continue readingThe End Of The Dial Tone
Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation
Continue readingFrayed Emotions When It Comes To Brands
Are we at the end of brand loyalty? First, let’s be clear: I am not talking about loyalty or rewards
Continue readingThe End Of Showrooming (And Webrooming)
We are never going to solve for true consumer-centricity, if we keep acting like this. First, we had "showrooming." Showrooming
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingBe Nice When You Say Bad Things Online
Is anyone still willing to argue that consumer reviews are not one of the most powerful forces online? You could
Continue readingThe End Of Liking A Brand In A Move Towards Anti-Social Media
Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingTop 15 Rules For Business Writers
Are there rules for great writing when it comes to business? I am often asked where I find the time
Continue readingWhat Is The Point Of A Website In 2014?
It’s not all about what the mobile experience will be about. The one screen world. It’s a concept often written
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
Continue readingFame Is Exhausting, So Don't Seek It Out
Don’t all famous people look exhausted? Of course that’s probably just a simple man’s interpretation and can be easily psycho-analyzed
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 3
Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years?
Continue readingThe Price Of Personalization
What kind of advertising do you want? It’s a serious question. It’s a question that most consumers don’t ask themselves,
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