It’s about something more than authenticity. It is, somewhat, amazing that we live in a day and age when people
Continue readingTag: consumer
What Keeps The Chief Marketing Officer Awake At Night? – Part 1
There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered
Continue readingThe Shape-Shifting Reality Of Shopping
Welcome to the one screen world of shopping. One of the five major movements that have changed brands forever (that
Continue readingThe Problem With Allowing Consumers To Opt Out
You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate
Continue readingWhat's More Important To A Consumer: The Price Or The Brand?
Before you go spouting off the answer to this question… Please read this article from The New York Times titled,
Continue readingHow To Curtail Showrooming: Charge Admission
What would you pay for an opportunity to browse a store? There have been a couple on instances in the
Continue readingWhere Content Goes To Die
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook
Continue readingAre Consumers Smart Enough For Smart TV?
Smart TV growth is about to explode. That’s the news out of MediaPost yesterday according to the article: Smart TV
Continue readingThe Content Crash
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for
Continue readingTracking, Personalization And Screams Of Privacy
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my
Continue readingThe Mobile-Only Strategy Imperative
How long will the personal computer – as we have known it to date- be relevant? If you look at
Continue readingDo Shopping Centers Have A Future?
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to
Continue readingTo Sell Is Human. To Be A Marketer Is Human
You have to watch this conversation. Daniel H. Pink is one of the best business book authors and thought leaders
Continue readingThe One Screen World – Take Two
How many screen are there? You’ve heard of the three screens? The four screens? The companion screen? The three screens
Continue readingMaybe Nobody Knows Nothing
Consumers are fundamentally ahead of brands when it comes to technology and social media. You may have heard this line
Continue readingDon't Make Me Lie
The only thing I hate more than people who lie is when I’m being forced to lie to others. Don’t
Continue readingThe Power Of Imagination
Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingIn The Nick Of Real-Time
Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It’s not even one year old.
Continue readingPop Goes The Social Media Bubble
Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word:
Continue readingBrands Need To Think Like Artists
It’s amazing how content finds you, isn’t it? Brands feel the need to impress. They do this by trying to
Continue reading
Never another podcast episode or article 