Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does
Continue readingTag: consumer
To Thine Own Self Be True
Who owns your brand? I don’t mean this in a "does you consumer now control the brand?" kind of way.
Continue readingThe End Of The Laptop
Let’s start with the story from a market of one… I bought the first iPad from Apple and loved it
Continue readingWelcome To "Less Is More" Marketing
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers
Continue readingThe Drug Of Content
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer
Continue readingThe New Media Diet
How much media can you switch through in an hour? For years, new media speakers would tell the story of
Continue readingThe E-commerce Tipping Point
The business of selling is about to get a whole lot more interesting. When you think about e-commerce, how does
Continue readingHorizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal
Continue readingThe Paradox Of Choice And Advertising
You can’t have it both ways. Someone is going to have to break the bad news to the consumers. You
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
Continue readingHow Cloud Computing Changes Everything
There’s been a lot of talk about “the cloud” when it comes to technology and IT in the past few
Continue readingEndless Aisles
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the
Continue readingDon't Let Your Brand Be Creepy
It’s important to remember that being transparent is not the same as divulging personal information. We have never seen a
Continue readingAnd In The End…
Do you have a morbid fascination with the end? I’m not sure why (but I’m pretty certain that a psychiatrist
Continue readingAdapt Or Die
Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and
Continue readingThe Power Of Being Vulnerable
When you’re vulnerable people connect more to whatever it is that you’re doing. If we’re going to talk about the
Continue readingWhat Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingWhere The Consumers Are
Consumers are not just people who see media and advertising. In my first business book, Six Pixels of Separation, I
Continue readingForce And Friction
The more actions you force on the consumer, the more friction you cause. There was talk a awhile back about
Continue readingMarketing Is About Extensions Not Adaptations
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation.
Continue readingThe Mobile Imperative
There’s a sad truth about mobile, but I don’t want to hear it. Smartphones are becoming more and more popular
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