There’s an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper
Continue readingTag: consumer
The End Of Change. The End Of Unusual.
What if everything we see in our New Media world is not one of change? What if there is nothing
Continue readingSix Links Worthy Of Your Attention #66
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Truth About Display Advertising (And Why Consumers Hate It)
Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that
Continue readingThe Ever-Evolving Consumer Evolves (Again)
Does Marketing and Communications change fast enough to keep pace with consumers? It’s becoming more difficult and brands are falling
Continue readingThe Mutterings Of Twitter
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration
Continue readingRead The Fine Print
Nobody reads the fine print. It’s either too small, too jargon-y, too legalese or too confusing. Marketing (and the brands
Continue readingMissed Opportunities
There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and
Continue readingAdvertisers Are Doing It Wrong
Don’t get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have
Continue readingCan Social Media Be Trusted?
Have you ever asked a regular consumer where they get their information about your brands, products and services? A lot
Continue readingMoney For Nothing And Your Clicks For Free
Do real people really want to have a relationship with a brand? Here are some of the many questions that
Continue readingKids And The Haul – The Emerging Haul Video Trend
When was the last time you sat down with friends and family after coming home from the shopping mall to
Continue readingSearch Engine Optimization Vs. Social Media Optimization
"You don’t control your homepage… Google does." Avinash Kaushik (Analytics Evangelist at Google, author of Web Analytics – An Hour
Continue readingPeople Should Not See Marketing
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any
Continue readingFour Current Trends That Will Change Marketing Forever
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the
Continue readingHow To Be Relevant
It’s important for a brand to understand their new role as a Publisher. It’s important for a brand to understand
Continue readingThe Business Of Kindness
Is it that hard to be kind to one another? It’s an important question to ask. Not just in life,
Continue readingCTRL-ALT-DEL – It's Time For A Business Reboot
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire
Continue readingThe New Marketing Conversation
If Marketers could take one hour to re-think who they are and what they mean to consumers, this is the
Continue readingFacebook Rules The Web
Can you imagine a world where Facebook surpasses Google? "Facebook ruled the Web last week just squeaking past Google to
Continue readingJust Grazing
Many people felt that the advent of television was going to kill everyone’s attention span. Many feel the same way
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