It’s not about profit. It’s not about customer service. It’s not about inventory. It’s about consistency. Ask the best restaurants
Continue readingTag: consumer
The Problem With Free
If you got everything for free, do you think you think you would feel the same way about it as
Continue readingMedia Purgatory
Media Purgatory. Maybe that’s exactly where we are at this specific moment in time. According to Wikipedia, "Purgatory is the
Continue readingThe New Face Of Facebook
It’s funny how new things can sometimes feel old. And, in the same breath, it’s one of the most ridiculous
Continue readingThe Hardest Part Of Social Media
Some people can’t handle how much content there is out there. Others are scared to open up because of what
Continue readingVideo Games Are The Newest Cable Channels
Trying to understand the real size and scope of the television viewing audience is near-impossible. Even with all of the
Continue readingThe Next Twitter?
When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still
Continue readingThe Trigger Finger
If the way in which we use the Internet (and mobile) is so different from traditional media, the advertising is
Continue readingWhy Digital Agencies Aren't Ready To Lead (And Why Traditional Agencies Shouldn't Either)
One of the more dynamic online conversations about Digital Marketing over the past few weeks has been happening over at
Continue readingMarketing Is More Important Than You Think
Do you think that this is a Blog about technology? Others have said it’s about New Media. Some have even
Continue readingThe Post-Recession Consumer
John Gerzema is the co-author of the book, The Brand Bubble. He spoke at TEDx KC about what the Post-Crisis
Continue readingSocial Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media
Continue readingFrom Degrees To Pixels
It’s hard for many to embrace, but it’s a reality. Changes in business today are becoming more and more dramatic
Continue readingOn Being Rude
Customer service calls will always escalate when the individual who is representing the brand attempts to either control the conversation
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingA New Revolution In Marketing From A Very Unassuming Place
Every day on Twitter something major is happening that few see, talk about and acknowledge. It’s something that is going
Continue readingHow Big Business Is On Twitter Without Being "On Twitter"
In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they
Continue readingOn Selling (And Marketing) Books
BookCamp Toronto is just about to wrap up. It was an amazing day that lived up to its tagline of
Continue readingThe Most Valuable Book You Ever Read
As BookCamp Toronto is about to start, it go me thinking about what, exactly, books are and what they really
Continue readingUnderstanding Ecosystems
If ever there was a buzzword brewing around strategy meetings and marketing conversations it is: ecosystem. All great marketing tactics
Continue readingEaster Eggs
What does a real fan love? A real fan loves it when they can find (and share) an Easter Egg.
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Never another podcast episode or article 