Scan the barcode of any product in any store using your mobile phone and you can find out what people
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The Success Of Marketing
"Unlike accounting or the law, marketing is not a profession. Anyone can call himself or herself a marketer. The absence
Continue readingOn The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingMarketing Needs To Shift From Trick To Treat
Most people distrust Marketers. Most people feel that advertising’s sole purpose is to trick them. If there’s one thing that
Continue readingBlogs Have Influence Beyond Search Engine Optimization
The default reason to listen and follow Blogs when all other convincing fails is that Blogs rank high in natural
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