If you’re thinking about business, it’s easy to be inspired by Netflix. Unless you’re in the movie/entertainment business, then Netflix
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Tag: content distribution
Content Marketing 2018 – The Next Chapter
What is the future of the content marketing industry? As the saying goes, “change is the only constant” and that
Continue readingThe Way That Content Is Changing Is Not Good For (Most) Brands
Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was
Continue readingThe Hot Mess Dumpster Fire That Is Corporate Content
How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re
Continue readingContent Marketing As A Profit Center
Content marketing… be careful what you wish for. The water is getting very murky out in the marketing world, these
Continue readingFacebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).
What makes a piece of content a television show, a movie, a YouTube clip? It’s not a new discourse. It’s
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingFacebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingOur Narrowing World View Is Not Facebook's Fault
Don’t blame Facebook for the type of content that we see. There was a lot of conversation this week about
Continue readingThe Changing State Of Blogs
Are blogs dead? Why is this question being debated so much lately? Earlier today, Social Media Examiner‘s Michael Stelzner invited
Continue readingLessons In Starting Over
“If you had to start a blog today, what would you do?”… Would you do it? I can’t imagine the
Continue readingThe End Of Blogging?
Yesterday, I posted the following on Facebook’s new Notes platform (btw, feel free to follow me on Facebook… you will see
Continue readingYou Have Reached The End Of This Blog
…or, have you? Posted by Mitch Joel on Tuesday, October 13, 2015 What do you think?
Continue readingTo Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits…
Three Billion Content Views Per Month. Mobile, social and ideal production facilities. Publishing and understanding how content now flows from
Continue readingContent Marketing Is Dead (But There's Always This)…
**Content Marketing is dead. Right? That didn’t take long.** I’ve been reading this notion of *”too much content and not
Continue readingContent Is Not King
It’s a pretty bold statement, isn’t it? Are we making the wrong assumptions about content? What works? What doesn’t work?
Continue readingA Twitch In Time
Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly,
Continue readingSome Questions About Your Questionable Content
Marketers, we have a problem… Do you know how long an effective Facebook post should be? If I told you
Continue readingReboot: Marketing With Inc. Magazine
WARNING: Self-promotional blog post ahead… I am excited to announce that starting tomorrow, I will be a regular contributor to
Continue reading(Almost) No One Is Seeing Your Content
Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. We used to
Continue readingThe Porous Web
Are we close to the end of owned media? When we think of a solid marketing mix (from a promotional
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