Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing,
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Connect The Dots Marketing
Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly,
Continue readingSix Links Worthy Of Your Attention #344
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingBe More Human Without Being Too Personal To Build Your Brand
There’s a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed
Continue readingWords Matter. Definitions Matter More… Or The Problem With Fake News
Everything is not fake news. Before we get started, let’s all agree that this is not a political post. This
Continue readingWhy Personal Branding Is Like A Viral Video… And Why It Shouldn't Be
“Personal Brand”… talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs
Continue reading7 Steps To Define Your Content Center Of Excellence
“You’re that social media guy, right?” I get that. The branding guy. The marketing guy. The tech guy. The media
Continue readingFind Your Brand's Content Marketing Groove
You have to know who your content resonates with. When you know this, you need to burrow deep and keep
Continue readingThe Medium Is/Is Not The Message
Finding the right place to get your content to resonate has never been easier. Still, finding the right place for
Continue readingMy 3 Words For 2017
Happy New Year! Welcome to 2017. What’s your plan? It’s the second day of the new year, and you are
Continue readingMath Is Hard… Or How To Make Your Advertising Count
At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes
Continue readingWhere Is Content Marketing Headed In 2017?
Here’s my prediction for content marketing in 2017… The “owned” versus “rented” platform discussion is naturally going to shift to
Continue readingThe End Of Advertising (Easy There)
Say this with me… all together now: “advertising is here to stay.” You may not like to say that. It’s
Continue readingThe Life And (Working) Times Of Millennials
You can’t flick a screen these days without reading something about Millennials and the workplace. As a professional speaker, I
Continue readingFacebookers Are 2.5 Times More Likely To Read Fake News Plus More – The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingWe Are Not (That) Social Media
Social media was not supposed to act like traditional media. In fact, one could argue that everything we thought was
Continue readingWhen Everybody Gets It Wrong
Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Let’s start here: this is
Continue readingThe Void That Twitter Could Leave
Dear Twitter, please don’t go. These are dangerous times for Twitter. The public markets are no longer in love (their
Continue readingThe World Of Mirum
It’s amazing to hear the questions that you asked get about your business, when you’re ”out in the wild.” I’ve had
Continue readingA Little Help From My Friends… So Please Help!
Giving. It’s what I do. I’m thankful to serve you. I had dinner the other week with someone who is
Continue readingFascinate Some More With Sally Hogshead – This Week's Six Pixels Of Separation Podcast
Episode #534 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
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Never another podcast episode or article 