How much more content does the world really need? Laugh at that line as much as you want, but when
Continue readingTag: content marketing
Algorhythm… My Next Book
Algorhythm – The Pulse of Creativity, Data And The Future of Brands. There is this ongoing debate: is the future
Continue readingTime Spent Is The New Impression
Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They’re going to
Continue readingDisclosure. This Is A Disclosure.
#Client. How often are you trolling the social media feeds and you see some kind of post about how great
Continue readingIf You're Really Interested In Podcasting…
One of the highlights of the TED conference this year was… …Watching Roman Mars record an episode of his audio
Continue readingThe New Broadcaster
A new kind of media celebrity is brewing. I can feel it. The main media story coming out of the
Continue readingYou Are Not Reading
We live in a world where most professionals are just skimming content. You can blame Twitter. You can blame Facebook‘s
Continue readingCounting Screens. Counting Dollars. Connecting Consumers.
Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
Continue readingIs The Publish Button Evil?
The ability to publish content was once one of the most valuable forces in the world. “The pen is mightier
Continue readingYour Content Is Kidding No One
How is your content marketing strategy coming along? There’s a thorn in my side. It’s a content thorn. It’s ruining
Continue readingWhat You Don't Know About David Carr
**David Carr was one of my secret weapons.** I once, jokingly, referred to myself as a *”Media Hacker”*. The title
Continue readingDay One: Mirum
**Today is a new day. Hello, [Mirum](http://www.mirumagency.com “Mirum”).** Back in 2002, when I joined [Twist Image](http://sixpixels.com “Twist Image”), I had
Continue readingFind Your Brand Expression
**Marketing is a game of differentiation.** Some might (fairly) argue that a brand’s true *”win”* happens when they’re so unique,
Continue readingHow To Think About Mobile Advertising
**Mobile ads are not Internet ads. Mobile ads are not like other ads.** Marketers can say whatever they want about
Continue readingContent Marketing Is Dead (But There's Always This)…
**Content Marketing is dead. Right? That didn’t take long.** I’ve been reading this notion of *”too much content and not
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingComedians In Cars Getting Organic Reach
Jerry Seinfeld doesn’t have a throttling problem. Facebook is making more changes to the newsfeed that look to cripple the
Continue readingMedia Redefined
When you think of someone who understand the state of media, who do you think of? One of the most
Continue readingHow To Blog In 2014
I still love to blog… how about you? It’s amazing to me how I often I get asked about blogging
Continue readingIt's Not My Job Anymore
Do brands still need to be convinced about digital marketing? It’s done. It’s over. Digital marketing is an integral component
Continue readingContent Is Not King
It’s a pretty bold statement, isn’t it? Are we making the wrong assumptions about content? What works? What doesn’t work?
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