Forget about the conversation. If the first rule of Fight Club is that you do not talk about Fight Club,
Continue readingTag: content marketing
Great Advertising (From An Unexpected Brand)
Have you seen this ad? When was the last time you paid attention to a commercial about toilet paper? Or
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingFree Summer School For Marketers
Spoiler alert: I dropped out of university. It’s true. I entered university with the best of intentions. At the same
Continue readingThe One Key To Successful Content
What do you think makes someone’s content relevant? Last night in New York City, the kind people at Google hosted
Continue readingThe New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
Continue readingMaybe You Should Quit New Media
If you think it’s dumb, don’t do it. Not many marketing professionals are willing to do that. Recently, I saw
Continue readingDid You See That?
How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a
Continue readingDo Robots Make Better Marketers Than Humans?
It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have
Continue readingHacking The Media (Again)
Episode #349 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingThe Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingReal-Time Social Media Marketing Strategies
Episode #348 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #348 – The Future Of Social Media And Content With Sam Decker
Welcome to episode #348 of Six Pixels Of Separation – The Twist Image Podcast. There are few people who have
Continue readingThe Future Of Facebook And The Newsfeed
Do you remember Facebook before the timeline… before newsfeed? I do. I loved the introduction of Facebook’s news feed when
Continue readingThe Content Crash
At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for
Continue readingThe Future of Media Is Beyond The Screen
Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that
Continue readingPutting In The Time
Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingThe Perfect Marketing Strategy That Fell Out Of The Sky…
When someone jumps from the edge of space back to earth and it’s all supported by one brand, you know
Continue readingThe Most Powerful Stat You Need To Know About Online Video
Online video was supposed to be this massive competitor to TV, wasn’t it? It turns out that online video is
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