The real world teaches you real lessons. I’ve been on the road working, nurturing, tweaking and developing a brand new
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CTRL ALT Delete – 3 Years Later
Facebook reminded me about something that happened three years ago on this date. It was three years ago today that
Continue readingDon't Confuse An Influencer With Influencer Marketing
Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with
Continue readingThe Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingFacebook Made The Right Move. Regardless Of What Marketers Think.
Brands will have to leave Facebook. This was the general sentiment not all that long ago. For the longest time,
Continue readingOur Narrowing World View Is Not Facebook's Fault
Don’t blame Facebook for the type of content that we see. There was a lot of conversation this week about
Continue readingA More Elegant Question About Publishing And Money
How are publishers going to make money? That is the question that everyone in the media wants an answer to.
Continue readingA More Elegant Question About Twitter
What should Twitter do? Do you have an opinion? Do you know what they have done in the past year?
Continue readingThe Big Buzz At Social Media Marketing World
There’s only one thing left for those in social media marketing to talk about. It was a busy two days
Continue readingA Dying Breed
With each passing day, the blogger – as we have known them to date – is fading. That may sound
Continue readingThe New(ish) Trend Of Publishing Within Publishing
Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
Continue readingMobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingI, For One, Welcome Our Algorithm Overlords
Are you done with Instagram? Earlier this week, Instagram (owned by Facebook) announced that it would be testing a new
Continue readingThe Digital Economy's Privacy Problem
What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingThe Craft Of Marketing
Is it just a job or the work that you were meant to do? I don’t get tired of writing
Continue readingAmp Up Your Marketing Chops… Welcome To The Art Of Marketing
Have you been to The Art of Marketing events before? I have had the pleasure of knowing the people behind
Continue readingWill Your Brand Survive In The Live Brand World?
How good can your brand be at ”live”? If social media accomplished anything, it brought brands out into the open. It
Continue readingThe Story Of Vice And The Future Of Media
I’m a metalhead punk. That’s about it. With that comes my general attitude of wanting to mess up the system,
Continue readingDon't Forget The Message
“The medium is the message.” You know this infamous saying. It was introduced to the world in Marshall McLuhan‘s book,
Continue readingWhat Powerful Video Content Can Be
Can we admit it: video can unleash powerful brand stories, still a lot of the content we’re all being exposed
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