Disney is the most wonderful place on earth, right? Or, is it Google‘s office? Maybe Facebook‘s new campus? To this
Continue readingTag: content
Focus And Attention Will Kill Your Fear
A lot of what we do in marketing is fear based. We don’t change things because we’re scared that they
Continue readingWas Eleven Years Of Relentless Blogging Worth It?
It was eleven years ago today… Actually, that’s a bit of a lie. I started blogging eleven years ago yesterday.
Continue readingHow To Make Your Content Move. Think Like Jerry Seinfeld.
After you watch the video at the end of the post, you will think differently about your content. Promise. Have
Continue readingBe An Advocate For Your Consumer
Who doesn’t want their brand to be more likeable? Ultimately, we are in service of other people. This makes a
Continue readingThe Imperative Of Hope
How are you feeling these days? Facebook is a fascinating social experiment. Post Robin Williams, I feel a steady stream
Continue readingBreaking Through To The YouTube Culture
Brands are struggling to understand YouTube. It’s a mystery to most brands why some videos work and other don’t. There
Continue readingA Twitch In Time
Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly,
Continue readingA Simple Way To Get Great At Writing
Do you want to make more money? It’s the ultimate question, isn’t it? If a brand or an individual are
Continue readingHave You Been Hacked?, Google Helps You Unsubscribe, New iPhone Coming, Native Advertising And More…
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingContent As Advertising
So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business
Continue readingHerding Comments In The Digital Wind
The ability to understand the community and engage in the discourse is hitting an all time low (and high) at
Continue readingWant Great Content? Get Better At Conducting Interviews
You see a lot of content. I see a lot of content. Here’s a real scenario: an author comes out
Continue readingHow To Be Inspired At Work
It’s 7 am. I’m sitting in a coffee shop right around the corner from my office. It’s easy to read
Continue readingFacebook On The Brain
Facebook is messing with your mind, people… what’s wrong with you? (say that with an accent like an old dude
Continue readingDecide Now: Pageviews Or Real Depth
It’s hard to get both. Pageviews, clicks, shares… that is the common currency of online marketing these days. Don’t kid
Continue readingIs Your Work Your Hobby?
I tried to take electric bass lessons. It didn’t last long. I know so many people who attempt to start
Continue readingOne Last Comment About Blog Comments (Hint: They're Back)
I’ve missed you. How have you been? Sadly, I shut the commenting functionality on this blog down on April 16th
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingOnline Video Is Just As Expensive As TV Advertising
You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –
Continue readingIt's All About The Experience
We often forget that it’s all about the experience. So, here’s one for the user experience team. You can be
Continue reading
Never another podcast episode or article 