Forget about the conversation. If the first rule of Fight Club is that you do not talk about Fight Club,
Continue readingTag: content
What TV Is And What Will Never Be
We like to watch. Don’t forget that. You can plug in all of the Apple TV units that you want,
Continue readingWhat Publicis Omnicom Is Screaming At Our Industry
Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having… today. The
Continue readingPlease Track Us
Every brand you like online (Amazon, Facebook, Google and more) are monitoring your every move. Are you creeped out? They’re
Continue readingThe End Of Writer's Block
I don’t believe in writer’s block. Do you? Have you ever had a moment in time when someone says something
Continue readingAre We At The Beginning Or The End Of Publishing?
What would you make out of a question like that? Regardless, that was the exact question that Alistair Croll (co-author
Continue readingPowerPoint Doesn't Suck. You Do.
How many times have you heard the phrase, "PowerPoint sucks!" or "slides kill presentations?" Here’s something to think about as
Continue readingThe One Key To Successful Content
What do you think makes someone’s content relevant? Last night in New York City, the kind people at Google hosted
Continue readingSpend 20 Minutes With A Genius
You’re going to read, look at, listen to and watch a lot of content over the weekend. Most of it
Continue readingThe New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
Continue readingThe Pageview Industrial Complex
Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something. Do pageviews still matter? Whenever
Continue readingWelcome To The One Screen World
Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability
Continue readingThe Niche Of Things And Other Stuff
When was the last time you went to a conference and took twelve pages of detailed notes? Here’s a truism:
Continue readingDesigning A Better Website
It seems like online publishers are starting to think about the digital-first experience. In the past short while, we have
Continue readingPay Closer Attention To YouTube
It’s not just about the views anymore. There are two strikingly new(ish) things happening on YouTube that could very well
Continue readingThe Secret To Getting Picked
Being picked by someone or choosing yourself and leading… which do you choose? It seems like an obvious answer. Any
Continue readingMaybe You Should Quit New Media
If you think it’s dumb, don’t do it. Not many marketing professionals are willing to do that. Recently, I saw
Continue readingThe Small Wins From Social Media
Big brands are trying to make big moves in social media. There is an arm’s race – of sorts –
Continue readingWelcome To The Era Of Robot Bloggers, Journalists And Writers
Would you like this (or any) content less if a robot had written it? The media is filled with news
Continue readingWhere Content Goes To Die
Who amongst us is able to consume all of the content that we save? Long before RSS feeds, Twitter, Facebook
Continue readingYou Must Read This!
What has become of the words that we read? There are many converging forces that could lead you to believe
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