Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at
Continue readingTag: content
In The Nick Of Real-Time
Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It’s not even one year old.
Continue readingJust Another Screen
Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an
Continue readingThe Gift Of Facebook
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook’s main revenue
Continue readingNative Advertising And The Trouble It Will Cause
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.
Continue readingThe Problem With Time Spent
How long do people engage with your media and content? This is the question that publishers must answer to media
Continue readingIs The Next New Digital Thing Something Physical?
Virtual goods are one thing. Brands are still stuck on the physical. My mind went wandering. I was reading the
Continue readingThe Fatigue Of A Great Offer
Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One
Continue readingUnbranded Content Marketing
Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about
Continue reading…And You Will Know Us By The Trail Of Content
What’s your endgame? You won’t be surprised to know that so few brands actually have an answer to that one,
Continue readingBrands Need To Think Like Artists
It’s amazing how content finds you, isn’t it? Brands feel the need to impress. They do this by trying to
Continue readingBuying Friends, Followers And Likes
I got the call yesterday. A national radio program was doing a segment on brands who buy Facebook likes and
Continue readingMaking Copies
I have a massive frustration when it comes to reading books and magazines with my e-reader. I like to copy
Continue readingA Fascinating New Trend
"If you cannot find peace within yourself, you will never find it anywhere else." – Marvin Gaye. I just saw
Continue readingIndependence. Forever.
Happy Fourth Of July. I have a soft spot for any day that celebrates independence. This blog is about independence.
Continue readingYou Can't Pay Me To Do That
At what price integrity? There was book on the future of advertising (or media… or something) that was being offered
Continue readingWhat You Need To Know About Facebook, Content And Brands
It’s all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who
Continue readingFinding Your Start
This week has been about starting. The past few blog posts have been about finding the nerve to start or
Continue readingThe Social Contract Of Social Media
Once we get enough people liking, friending, following and plus-ing us, we can start pushing product. No matter where you
Continue readingTo Thine Own Self Be True
Who owns your brand? I don’t mean this in a "does you consumer now control the brand?" kind of way.
Continue readingThe End Of The Laptop
Let’s start with the story from a market of one… I bought the first iPad from Apple and loved it
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