This is less about the tail making more money than the head. Chris Anderson‘s debut business book, The Long Tail
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The Blog Of Awesome
In a sea of content, how do you make your stuff stand out? This was one of the questions I
Continue readingEvery Little Detail
"I’m not a very detail-oriented person." I find myself saying this to many people all too often. The funny thing
Continue readingLearning About Creativity By Watching Creative Types
Observing creative types is an amazing way to think more creatively. Next week, I’ll be spending the majority of my
Continue readingThis Blog Sucks (And You're Probably Not Reading This)
I don’t mind that I’m becoming a dinosaur. I’m not going to lie and say that I was shocked to
Continue readingWelcome To "Less Is More" Marketing
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers
Continue readingDear Tom Peters
Dear Tom, It has been a while since we last did an event together, but I was just thinking of
Continue readingTwo Things That Should Rock Your World
Well, is the Web dead? Of course, the Web isn’t dead, but it is changing in ways that many of
Continue readingIntent Is Everything
What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics, about a study
Continue readingTwitter Is Not Easier Than Blogging
Somebody had to say it. There was another "Blogging is dead" news item that crept out of USA Today today
Continue readingSharing Is Caring (And Selling)
What makes media a social media? There’s a long-standing answer to this question. For some, it seems both obvious and
Continue readingThe Drug Of Content
At what point will the proverbial levee break? Marketers are busy telling their clients to start producing content or suffer
Continue readingThe New Media Diet
How much media can you switch through in an hour? For years, new media speakers would tell the story of
Continue readingWatching Me Blog
Blogs are one of the most valuable marketing tools ever created. I believe that. I don’t just say it. I
Continue readingMarketing Philosophy (It's Squiggly Too)
This is how I think… or, rather, how I’m thinking about things today. I’m a big fan Chris Taylor over
Continue readingDeath To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner
Continue readingThe Tragedy Of Comments
Is the discourse dying? Nick Denton – the founder of Gawker – generated a heap-load of comments the other day
Continue readingThe Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now
Continue readingThe Modern Marketing Agency
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying
Continue readingGet Lost On YouTube
It’s one of my favorite past-times and guilty pleasures. After all of the work is done and the house is
Continue readingDigital Tumbleweeds And Virtual Crickets
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason
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