Be careful which brands you like, friend and follow going forward. That was the headline yesterday in The New York
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The Accidental Marketer
Sometimes, the biggest lessons in marketing come from the strangest places. Selling a book is a lot of hard work.
Continue readingA Simple Way To Rethink Your Brand Narrative
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing
Continue readingA Market Of One
Just because you do something (or don’t do something) is no indication of how the market actually is and reacts.
Continue readingTurning Branded Contests Into Branded Content
More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to
Continue reading5 Free Books Are Yours For The Taking
In conjunction with the launch of my book, Six Pixels of Separation (which will be in stores the first week
Continue readingMarketing Needs To Shift From Trick To Treat
Most people distrust Marketers. Most people feel that advertising’s sole purpose is to trick them. If there’s one thing that
Continue readingThe Best Practices In Social Media Marketing Writing Project
Are there best practices in Social Media Marketing? Marketers struggle to come up with answers because Social Media is still
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