How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter,
Continue readingTag: conversation
There Is Nothing Wrong With Making Money
For some reason, no one in Social Media is really allowed to make any money. It’s verboten. It’s against the
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue readingWhat A Website Will Be… And Never Be
There are two schools of thought when it comes to marketing brands online and the presence they need. Build a
Continue readingBeing There
So many smart people Blogging and Tweeting about so many great ways to set goals for 2010 (and while we’re
Continue readingAn Open Letter To Charlie Rose
Dear Mr. Rose, I’m a huge fan of your show. I can’t watch it all of the time (I’m a
Continue readingThe Shift From An Advertising World To A Marketing World
When most people think of "marketing," they’re actually thinking of "advertising." That’s all going to change. In the grand scheme
Continue readingAlternative Ways For Businesses To Use Twitter
There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think
Continue readingThe Hardest Part Of Social Media
Some people can’t handle how much content there is out there. Others are scared to open up because of what
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Conversation Is Not Community
It might seem like an obvious statement, but many brands simply don’t understand this one basic fact: conversation is not
Continue readingThe Next Twitter?
When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still
Continue readingHow To Avoid Bad Television
One of the best (and easiest) ways to avoid bad television, is to watch good television online. Yes, there is
Continue readingYour Personal Brand Is Not Scalable
How are you going to outsource or pass-on some of the conversations and opportunities that will come your way as
Continue readingThere Is Nothing New Here
It’s almost hard to believe that there are some New Media pundits who actually say, "there is nothing new here"
Continue readingSocial Media And The Gentle Art Of Management
If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media
Continue readingDo This Now
If there is one question I get asked more than any other, it’s: "Where do I start with all of
Continue readingNo Clicks For You
The early promise of online marketing was that everything is highly measurable… down to the clicks and transactions that follow
Continue readingKilling Something Before It Even Begins
Let’s face it: when a new way to communicate and connect comes along, the mass population is quick to dismiss
Continue readingBusiness Book Club Opportunity
There is something about reading a complete business book (cover to cover) that can’t be matched by Blogs, magazines or
Continue readingGetting Called Out
It’s easy to sit behind a keyboard and call out both individuals and brands. There’s an argument for it and
Continue readingJim Collins And Charlie Rose Discuss Business And Great Companies
Jim Collins is the author of the best-selling business books, Good To Great and Built To Last. He was recently
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