Are you obsessed with making marketing better? What do you consider a conversion? Is it all about getting a consumer
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Making Sense Of The Mess
When are we going to learn that millions of followers does not always equal influence? It’s a mass media lie
Continue readingThe Social Life Of Shopping
Shopping is a social activity. You would think that retailers would be running to figure out everything they can (and
Continue readingSocial Media And The Reluctant Retailer
Do you think retailers are really embracing the digital channels and making them work? If converting a browser into a
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