What is the future of the content marketing industry? As the saying goes, “change is the only constant” and that
Continue readingTag: corporate blog
The Hot Mess Dumpster Fire That Is Corporate Content
How many brands are creating content that you just can’t wait for? Go ahead. Make a list. I’ll wait. You’re
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingThe Small Wins From Social Media
Big brands are trying to make big moves in social media. There is an arm’s race – of sorts –
Continue readingSharing Is Caring (And Selling)
What makes media a social media? There’s a long-standing answer to this question. For some, it seems both obvious and
Continue readingDigital Tumbleweeds And Virtual Crickets
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason
Continue readingBlogging Is Dead… Here We Go Again
Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb‘s post, Blogging Declines Across the Inc. 500,
Continue readingThe "I Like You" Myth
What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media
Continue readingYour Marketing Drivel That Is Supposed To Be Content
What makes content dance? Whether it’s a Twitter feed, a Facebook page or a corporate Blog, I’m often asked for
Continue readingWhat A CMO Wants. What A CMO Needs.
What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being
Continue readingGhost Blogging And Last Rites
If there’s one debate that never gets tired, it’s the one about Ghost Blogging. We’ve come to this strange intersection
Continue readingOn The Other Hand, Maybe Your Company Should Not Blog
"Only 16% of online consumers who read corporate blogs say they trust them." That was the main message in the
Continue readingContent Is Everything
There’s no doubt that, in this day and age, everything is content. Whatever we produce – from Blog postings to
Continue readingSeven Types Of Highly Effective Corporate Blogs
There are many reasons why companies should Blog. It’s a topic that has been written, discussed and disseminated to death.
Continue readingTribal Knowledge – Is It Dead Or Alive In Your Marketing Efforts?
Tribal knowledge is a term I heard a long ways back, forgot about it, and then got reconnected to it
Continue readingThe Costanza Effect – New Thoughts On Old Marketing
It has to be one of the best episodes of Seinfeld ever (granted, I’d probably say that about every episode),
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Never another podcast episode or article 