Don’t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is
Continue readingTag: corporate culture
How To Suck As A Brand (With Grace)
There are two trains of thought when it comes to brutal brands: They’re so bad that they don’t even know
Continue readingFacebook On The Brain
Facebook is messing with your mind, people… what’s wrong with you? (say that with an accent like an old dude
Continue readingOpt In To Your Work
It’s hard not to be inspired after spending some time at the Googleplex. It’s a sprawling campus in Mountain View,
Continue readingRandom Acts Of Business Kindness
What have we become? Whether we’re looking at last month’s cover of Fast Company magazine (where Baratunde Thurston is pleading
Continue readingThe Depressing State Of Social Media Marketing
How do you think brands are doing when it comes to social media marketing? My friend, Chris Brogan (co-author with
Continue readingIt's The Little Things
You sometimes pick up a gem of an idea… and the mind begins to wander (and wonder). At the Monetate
Continue readingWhere Innovation Happens
Where do you think innovation happens? Are you doing your best work when you are alone with your ideas? Are
Continue readingA Beautiful Business… And Mind
The constant battle of business ethics… Can a business make a ton of money and do the right thing? At
Continue readingThe Art Of Fake Familiarity For Better Sales
We (still) live in a world of really bad email pitches. I recently got an email pitch from a public
Continue readingWhy Email Needs A Facelift
There has got to be something better than email. Email has been around longer than you think (you check out
Continue readingThe Art Of Fake Familiarity
Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this:
Continue readingExpect Big Changes At Facebook
Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while
Continue reading7 Things That Blogging Does
Seven years ago (2003), I posted my first Blog post here. The day would have slipped by had someone not
Continue readingSocial Media Can Change The Corporate Culture
Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture
Continue readingDon't Be Evil
All companies have one goal: to make money. Strike that. All companies have two goals: to make money and to
Continue readingSharing Corporate Tribal Knowledge
Creating content is never easy. Whether we’re talking text, images, audio or video, you have to have a passion for
Continue readingAfraid To Fail
Most companies do know what to do. They attend the same seminars and conferences as we do. They read the
Continue readingThe Costanza Effect – New Thoughts On Old Marketing
It has to be one of the best episodes of Seinfeld ever (granted, I’d probably say that about every episode),
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Never another podcast episode or article 