Full disclosure: I am not an Elon Musk apologist. Today, Elon Musk tweeted: “Twitter deal temporarily on hold pending details
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The Brand Is Your Only Business
“Don’t call it a ‘brand.’ Call it ‘the business’ or ‘the company’.” This was the advice I was given to
Continue readingBe Like Apple
Don’t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is
Continue readingThe Mutterings Of Twitter
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration
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