cpm Archives - Six Pixels of Separation

Less Money. Less Traffic. Advertising In Chaos?

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This

What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology

You have to wonder just how powerful online video advertising really is. Targeting is – more often than not –

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.

Banner advertising (or display advertising) has a bad rap with consumers, but it’s a driving force in the advertising community.

The question is not if you can make money from Blogging and Podcasting, the question is how. There are many

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online

Are people willing to pay for what you do? You can create great content. That content can generate all kinds

When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still

Do you know anyone who clicks on banner ads? Somebody must be. Media companies are still praying that banner ads

Here’s an old sales question for you: Is it easier to sell one person one item for one million dollars,