creative brief Archives - Six Pixels of Separation

You can’t throw a marketing professional down a flight of stairs these days without the words “artificial intelligence” tumbling out

If Your Agency Is Not Consulting, Then What Is It Doing?

For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes

**So, how is all of that data working out for you?** There have been two stories in the news that

Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn’t

What happens when great Marketing creative goes bad? It’s the oldest story in the advertising book: the agency will blame

The process of hiring a Marketing agency feels old… and somewhat broken. What used to be an experience about finding

Is Mad Men a true representation of how great creative happens in Marketing? In a typical Mad Men episode, research

No one is going to argue that an agency is only as good as the last piece of creative work