The death rattle for marketing agencies has been heard for the past few years. Word has it that the once
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Six Links Worthy Of Your Attention #380
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingToto's Shem Von Schroeck On This Month's Groove – The No Treble Podcast
Shem Von Schroeck from Toto is this month’s conversation on Groove – The No Treble Podcast. You can listen the
Continue readingIn Defense Of Being Deeply Offended
It’s happening a lot. It’s happening a lot more than it should. It’s an angrier world out there. Back in
Continue readingSnoop Dogg's Robert "Bubby" Lewis – This Month's Groove – The No Treble Podcast
Episode #30 of Groove – The No Treble Podcast is now live and ready for you to listen to. Some
Continue readingHow Does The "New Generation" Experience Brands?
TL;DR: they see a brand message. If it resonates, it worked. If it doesn’t resonate, it didn’t work. Maybe that’s
Continue readingAutomated Creativity Is Inevitable (And A Good Idea) – Strategy Magazine Column
You can’t throw a marketing professional down a flight of stairs these days without the words “artificial intelligence” tumbling out
Continue readingBe The Brand That You Wish To See In The World
Brands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue readingEmbrace The Shift Away From Stuff – Strategy Magazine Column
Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is
Continue readingIs Technology An Addiction, A Crutch Or Normal For Who We Are?
I’m addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.
Continue readingIn Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingThe Data Is Watching You
Just how much data and analytics does a brand need? We can track everything online. How is that working out
Continue readingDon't Throw Good Brand Money After Bad
This article could also be called, “who says you can’t go home?” I was in Orlando this morning, presenting to
Continue readingThe Frightening Ramifications Of High-Frequency Advertising
If you think that creativity will be safe from the automation of everything, you are wrong. It’s not a question
Continue readingThe Easiest Way To Navigate This Media Minefield
It turns out that nobody knows what’s what when it comes to the media anymore. Who do you trust for
Continue readingFind Your Brand's Content Marketing Groove
You have to know who your content resonates with. When you know this, you need to burrow deep and keep
Continue readingProgrammatic Advertising Creative. Winter Is Coming.
Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close
Continue readingThe 15 Best Business Books Of 2016
The time has come. What have you been reading? From my side of the bookmark, 2016 saw a slew of
Continue readingCreativity Is Alive And Well
Don’t worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go
Continue readingSteve
October 5th, 2011. Steve Jobs passed away. Time flies, when it’s not your own life. 5 years today. Hard to
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