Things are changing. We are going to have to change.I am going to have to change.It’s not the pandemic.Things are
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Tag: credibility
Content As Advertising
So, are you sick of the term Native Advertising? Back in February 2013, I penned an article for Harvard Business
Continue readingBring Back The Corporate Blog
Blogs don’t have a chance against Twitter, YouTube and Instagram. Don’t blame blogs for this, but let’s be honest: if
Continue readingThe Secret To Getting Picked
Being picked by someone or choosing yourself and leading… which do you choose? It seems like an obvious answer. Any
Continue readingThe End Of Permission
Thankfully, Seth Godin is alive and well, otherwise, he’d be rolling over in his grave. In 1999, Godin wrote the
Continue readingThe Evolution Of The Internet
If you have two hours to kill this weekend… I’d love to tell you that I watched this in one
Continue readingEarning Loyalty Points
This will not be about how to game a system so that you can redeem a free flight. Sorry. When
Continue readingRise Of The Indie Brand
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address
Continue readingWhere The Boys (And Girls) Are
In schizophrenic times, there’s a good chance you’ll see some schizophrenic thinking. It takes a couple of years as a
Continue readingWhen Traditional Media Fails To Understand New Media
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels,
Continue readingYour Name Matters
Here’s a truth: I never follow anyone on Twitter whose username is the name of a company. You may already
Continue readingThe 10 Questions Every Content Creator Must Ask
There are some things you must get out of every interview. There is no doubt that you want to get
Continue readingGetting The Social Customer To Buy
Shopping is a social act. We’d like to think that it’s the perfect fit for Social Media. Is it? Between
Continue readingDon't Forget To Be Human
Technology makes it easy to… Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off
Continue readingThe Wolf In Sheep's Clothing
Social Media is a funny thing. By "funny thing" I mean that it is sometimes very pathetic. Few people are
Continue readingSocial Media Automation, Respect, Credibility And Robots
It’s easy to automate Social Media. It’s easier to automate your online engagement. I’ll caution against it. An online connection
Continue readingThe Ugly Truth About Business Models And The Advertising Scapegoat
Here’s a thought: when you’re developing your business, think about the revenue model as you’re developing your product or service.
Continue readingWhat Type Of Content Should My Company Produce?
"What type of content should my company be producing?" This seems to be one of the most frequently asked questions.
Continue readingWhy You Should Write A Book
There are a lot of books that have already been written about Social Media. There’s really not that much more
Continue readingSocial Media? Do It For The Free Advertising!
The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On
Continue readingThe Power Of Comments
It’s not easy to create a platform that truly engenders comments. That’s true whether we’re talking about a Blog, Podcast,
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Never another podcast episode or article 