The majority of independent online video content being created is mostly unwatchable. I’m usually not that critical of online video
Continue readingTag: credibility
When Not Responding Online Is The Right Response
The common online rhetoric is to respond to everything that is being said about your brand. That could be a
Continue readingSocial Media Fairies And Pixie Dust
Hands up if you like big oil? Anyone… anyone… Bueller… Bueller…? Was it the explosion of an oil rig that
Continue readingUnlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of
Continue readingDealing With People Who Are Dealing In Social Media
If you could tell the Human Resources department your Top 10 dos and don’ts of Social Media for current and
Continue readingAffiliate Links In Twitter Will Sink Marketing To A New Low
The always-interesting Jeremiah Owyang (analyst for Forrester Research) over at Web Strategy has a fascinating post today titled, It’s About
Continue readingThis Space (Is Not) For Sale
Marketers are going to be using Social Media a lot more in the coming year. Some of it will just
Continue readingEthics In Blogging For Dollars
Some people buy magazines and don’t mind the advertorials at all. Some people pay for cable and don’t mind spending
Continue readingGet Them To Stick Around – Six Ways To Build Consistent Traffic
How do you get people to come to your space, participate and become loyal community members? It’s no longer just
Continue readingDo More With Less
You must be very tired of Blog postings about the Marketing industry and the economy. I know I am. But,
Continue readingTransparency Is The Starting Point – Credibility Is The Finish Line
What does it take to create a winning Digital Marketing initiative? There is no doubt that in a world where
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