Every Monday morning at 7:10 am, I am on air at CHOM 97.7 FM radio out of Montreal (home base). It’s
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Will Content Marketing Kill Advertising?
How important is content marketing to the future success of a business? It turns out that one fifth of respondents
Continue readingThe Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue reading7 Steps To Define Your Content Center Of Excellence
“You’re that social media guy, right?” I get that. The branding guy. The marketing guy. The tech guy. The media
Continue readingNever Has LinkedIn Been More Powerful Than Today
LinkedIn is the most powerful weapon you have in building your reputation. I believe this. Wholeheartedly. The problem, of course,
Continue readingLove Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingBusiness Transformation. From Marketers To Makers.
Imagine. Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change
Continue readingThe Frightening Ramifications Of High-Frequency Pricing
Something fascinating happened during Black Friday. It wasn’t the mad hoards of people trampling one another for the latest electronic
Continue readingLoyalty Is Not Just About The Data
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty
Continue readingDon Peppers Looks At The Future Of Marketing
Episode #253 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
Continue readingSPOS #253 – Don Peppers Looks At The Future Of Marketing
Welcome to episode #253 of Six Pixels Of Separation – The Twist Image Podcast. The Marketing industry only has a
Continue readingThe Era Of Trepidation
How often do you think about the future of Marketing? It’s an interesting question to think about. To ponder. To
Continue readingDigital Marketing Is The Clear Winner
That’s not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis. According to
Continue readingNobody Uses Email Anymore
Young people don’t use email anymore. They see it as a traditional form of communication. They use it to thank
Continue readingEven IT Execs Are Feeling The Hurt By Ignoring Social Media
"Not embracing social networking is like saying I’d rather hide my money under the mattress than put it in a
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