Have an idea for a business. Do more than have an idea. Execute on it. Build the business plan. Figure
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Tag: customer
Forget Amazon. Merchants Need To Worry About This…
It’s not Amazon that small businesses have to worry about. It’s themselves. My friend, Tom Webster, noted (on Facebook) how sad
Continue readingThe Real Retail Apocalypse (It's Not What You Think)
Much has been written about the demise of retail. Go ahead, Google it for yourself. You will find a lot
Continue readingBe The Brand That You Wish To See In The World
Brands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue readingThe Power Of Limitations
Twitter needs to tread very carefully, at this moment in time. It was innocuous enough. At first, Twitter announced that
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingDo Your Consumers Care About Your Digital Marketing? (Really, Really Care)
This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this
Continue readingScratch That One Little Customer Itch
Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in
Continue readingThe Mobile Commerce Chicken And Egg Conundrum
This was a big week for shopping. Unless you have been living under a rock in North America, we had
Continue readingGross Hacker Marketing
Do you want customers or email addys? They’re not the same thing. Customers, right? Then start acting like it. Most
Continue readingAlgorhythms For Marketing Transformation
The real world teaches you real lessons. I’ve been on the road working, nurturing, tweaking and developing a brand new
Continue readingBe Kind To Brands
**My holiday wish: be kind to brands.** I know what you’re thinking. For some, it’s a holy day. Should we
Continue readingThe Only Consumer That Matters
Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you
Continue readingAre Your Customers Frozen? Let It Go!
The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their
Continue readingThe Social Contract Of Social Media
Once we get enough people liking, friending, following and plus-ing us, we can start pushing product. No matter where you
Continue readingThe New Retail Experience
How do you want to shop? There was an old retail paradigm (that still rings true): get them to the
Continue readingHurts So Good
What do you do when a brand is so good no matter how bad it treats their customers? While on
Continue readingThe Customer Is (Not) Always Right
There’s an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper
Continue readingWhen The Definitions Are Wrong
One of the biggest disruptions you may have noticed since the pervasiveness of Social Media is our definition of things.
Continue readingThe #1 Problem Most Brands Have
It’s not about profit. It’s not about customer service. It’s not about inventory. It’s about consistency. Ask the best restaurants
Continue readingThe Problem With Free
If you got everything for free, do you think you think you would feel the same way about it as
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