What makes a great business? Put aside things like how ethical the business is, well-priced, marketed, value of the brand,
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It's A Small (And Strange) World After All, Brands
How much control does a company really have over their brand? Never has this question in business been asked more
Continue readingEven If You're Not Doing Social Media, You Should Still Be Doing This…
In an effort to better involve themselves in social media, many brands still attempt to decide which channel to hop
Continue readingKill All Marketers
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells
Continue readingOn Shopping
At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot.
Continue readingAlternative Ways For Businesses To Use Twitter
There are better (and more interesting) ways for companies to use Twitter than simply have a "conversation." Most people think
Continue reading6 Steps Towards A New Economy
As we move out of the recession, we need to be prepared for how business will adapt as companies, once
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