Brands have done a wonderful job of stepping in it over the past little while, haven’t they? Usual gaffs and
Continue readingTag: customer experience
The Hard Things About The Hard Thing Called "Digital Transformation"
You can’t throw a marketing professional down a flight of stairs without the words “digital transformation!” tumbling out of their
Continue readingWhat Humans Want Vs. The Chatbot Struggle
Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs
Continue readingWill The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?
Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it
Continue readingThe Interoperability Of Things (And Brands)
What makes a product or service really work? For years, you could only text message someone who was on the
Continue readingThe Role Of A Marketer (Yesterday And Tomorrow)
Marketing professionals don’t have it easy. The expectation of what marketing can deliver continues to evolve. And, by evolve, I
Continue readingLove Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingBig Can Often Be Much Better
How many times a day do you read about a brand messing up? It’s a sport at this point. Some
Continue readingEverything Is Digital
Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future
Continue readingSo You Think You Can Be A Marketer
What do you think it takes to make it as a marketer? The answer used to be a lot easier.
Continue readingThe End Of Customer Service
Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when
Continue readingTechnology Removes Technology
What do you make of the meteoric rise of the iPhone and iPad? People will talk about the cool factor,
Continue readingEarning Loyalty Points
This will not be about how to game a system so that you can redeem a free flight. Sorry. When
Continue readingThe Lying Game
Distrust in a world of trust agents is problematic. On May 18th, The New York Times ran a fascinating news
Continue readingThe Ultimate Question: Self-Interested Or Interesting?
Do you want to know if your content is working for you? There is a constant slew of articles, Blog
Continue readingSix New Business Books For 2010
The face of reading took a dramatic turn during this holiday season, and we’re not just talking about those of
Continue reading6 Ways To Look At Negative Feedback
What happens when people do say bad things about you (or your company)? This is – without question – one
Continue readingHow Big Business Is On Twitter Without Being "On Twitter"
In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they
Continue readingDoes A Social Media Vigilante Equal Customer Service Justice For All?
There have been many back channels emails asking me who the "major electronics retailer" featured in my Blog posting, Like
Continue reading4Q Will Do For Web Research What Google Analytics Does For Website Measurement
Full disclosure: iPerceptions is a client of Twist Image and I sit on their Advisory Council. That being said, I
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