customer reviews Archives - Six Pixels of Separation

Clicks, Tricks And Honest Picks – Unpacking The Online Review Racket

Do you trust customer reviews online? Back in 1999, I was the Director of Advertising and Sponsorship (…a salesperson) for

Is there one link, story, picture or thought that you saw online this week that you think somebody you know

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal

Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when

Are marketer’s the most loathed human beings on earth? It is a question worthy of an answer. As a marketing

Can brands be in control of their message? About a week after everyone got their hands on the seminal new

It’s never been easier to hear what your consumers are saying about you behind your back. The concept of listening

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout

Are you worried about bad customer reviews online? Don’t suck. Social Media won’t save you if your products and services

Social Media (or any other form of Marketing and Communications) won’t save a bad product, brand or service. This may

In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many

Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online

There is no doubt that allowing customer reviews on any website creates more sales. But, there’s something else that is