Episode #363 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to
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SPOS #363 – The Power Of Nice With Peter Shankman
episode #363 of Welcome to episode #363 of Six Pixels Of Separation – The Twist Image Podcast. A natural born
Continue readingThe Small Wins From Social Media
Big brands are trying to make big moves in social media. There is an arm’s race – of sorts –
Continue reading3D Printing Will Impact Business In A Big Way
Many people see 3D printing as a pipedream or something that major brands need not concern themselves with yet. It’s
Continue readingA Brand Of People
It’s strange how much of a brand’s foundation is laid by the people who represent it. It could be a
Continue readingThe End Of Permission
Thankfully, Seth Godin is alive and well, otherwise, he’d be rolling over in his grave. In 1999, Godin wrote the
Continue readingThe Ambiguous Brand
Branding is no longer a zero-sum game. Back in my music journalism days, I had the chance to interview Gene
Continue readingThe Lance Armstrong Effect
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to
Continue readingThe End Of Conversation
Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at
Continue readingIn The Nick Of Real-Time
Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It’s not even one year old.
Continue readingEverything Digital
Why isn’t everything digital? When I think like this, I’m quite certain it freaks the mass majority out. But, here’s
Continue readingWhat Seth Said
I’m not a marketing apologist. For everything that marketing can be, it isn’t. The truth as to why I am
Continue readingAre You In The Business of Awesome?
It’s hard to be great in business today. It’s not that businesses don’t try, it’s that their every waking move
Continue readingOn Knowing (And Experience)
How old should a Social Media Manager be? It’s not hard to create an online firestorm by blogging something that
Continue readingYou Can't Pay Me To Do That
At what price integrity? There was book on the future of advertising (or media… or something) that was being offered
Continue readingSharing Is Caring (And Selling)
What makes media a social media? There’s a long-standing answer to this question. For some, it seems both obvious and
Continue readingHorizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal
Continue readingConsumers Control The Brand (And Other New Media Myths)
Marketers don’t control their brand… the consumer does. It’s been the battle cry of Social Media enthusiasts since The Cluetrain
Continue readingDon't Let Your Brand Be Creepy
It’s important to remember that being transparent is not the same as divulging personal information. We have never seen a
Continue readingWhat Is Your Marketing Trying To Do?
The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all
Continue readingScenes From The Frontlines
A post Christmas story that is worthy of your attention… I was in the market for luggage. Not the usual
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