Are you worried about bad customer reviews online? Don’t suck. Social Media won’t save you if your products and services
Continue readingTag: customer service
Brands Cannot Be Human
Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply
Continue readingThe Fear Is Real
Businesses small, medium and large still have one thing in common: they’re scared of Social Media. That’s not entirely true.
Continue readingMaking Customers Attack
If there’s one thing brands hate, it’s when customers attack using Social Media. There’s no doubt that using Social Media
Continue readingWhen Not Responding Online Is The Right Response
The common online rhetoric is to respond to everything that is being said about your brand. That could be a
Continue readingThe Goods On Virtual Goods
While scaling and monetizing e-commerce is still an issue for many of the top retailers in the world, those merchants
Continue reading6 New Business Books Worthy Of Your Time And Attention
There is a whole new stack of new business books that require your attention. Here are just 6 that I’m
Continue readingYour Social Media Policy May Not Save You
Companies continue to struggle with Social Media – especially when it comes to rules, policies and guidelines. There are three
Continue readingKill All Marketers
Where does Marketing land in terms of professions that are perceived to be honourable by the mass public? Something tells
Continue readingYou Can't Be Half-Pregnant
When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to
Continue readingWhen Free Costs A Fortune
For the average person, having access to something for free is the best, but it’s when those average people become
Continue readingWhat Makes A Brand Social?
In following many of the higher ranked, populated and community-focused Blogs about Marketing, you will spot an interesting trend… Many
Continue readingPeople Should Not See Marketing
If Marketing is doing its job, Marketing should be invisible to the consumer. That sentence would have never made any
Continue readingUnlike Advertising, Social Media Can't Save A Bad Brand, Product Or Service
Jumping into Social Media is one of the smartest things a brand should do. It could also be one of
Continue readingThe Business Of Kindness
Is it that hard to be kind to one another? It’s an important question to ask. Not just in life,
Continue readingCTRL-ALT-DEL – It's Time For A Business Reboot
Maybe the Internet changed much more than we think? Maybe businesses have to reinvent not only themselves, but the entire
Continue readingMarketers Miss The Mark With Twitter
How long has it been since we had a, "Twitter is dead" article? AdWeek published the article, The Tweet Hereafter,
Continue readingKilling ROI
How do you measure success? If this were a high school cheer, it would probably end in: "R-O-I!" Ahh, the
Continue readingSocial Media Gurus – That Old Chestnut
Who should own Social Media? It’s starting to feel like we’re constantly trotting out the same old dead horse to
Continue readingThe #1 Problem Most Brands Have
It’s not about profit. It’s not about customer service. It’s not about inventory. It’s about consistency. Ask the best restaurants
Continue readingOn Shopping
At this time of year, the tensions run high. Brawls in shopping malls and near-death experiences in the parking lot.
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