This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes,
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Where Consumers Spend Their Time Is Where Advertisers Should Spend Their Money
This was the argument that was debated over twenty years ago. Why do we have to keep having the same
Continue readingHome Is Where Your Customers Are
“We see social media, primarily, as a paid channel at this point.” It’s a self-fulfilling prophecy at this point. This
Continue readingCounting Screens. Counting Dollars. Connecting Consumers.
Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
Continue readingDigital Advertising Is The New Mass Media
That was a tough title to write. I was there in the beginning of online advertising. The very early days.
Continue readingDay One: Mirum
**Today is a new day. Hello, [Mirum](http://www.mirumagency.com “Mirum”).** Back in 2002, when I joined [Twist Image](http://sixpixels.com “Twist Image”), I had
Continue readingSometimes Data Is Just Data
**So, how is all of that data working out for you?** There have been two stories in the news that
Continue readingDo Brands Have Rights When Their Own Data Is Used Against Them?
**This is an interesting one, isn’t it?** Here’s the deal: A direct flight from New York to San Francisco is
Continue readingFacebook Doesn't Get Small Data Right (And You're Worried About Big Data?)
**There was a lot of grumpy folks complaining about [Facebook](https://www.facebook.com/mitchjoel “Facebook”) (again) lately.** I can understand why some folks might
Continue readingThe Point Of Creativity In Business
**The point of creativity in business is to tell and/or sell.** For some reason, the statement above is seen (by
Continue readingI Want To See Ads!
**”Of course, you want to see ads, you’re in marketing!”** That’s not what I mean. Here’s the scene: I’ve been
Continue readingThe Internet As A Utility
…And access for all.In a post-Edward Snowden Internet, it’s hard to believe any politician who lays claim to the notion
Continue readingOur Digital Lives
Don’t blame technology. Technology is ambiguous. Yesterday, I blogged about a new documentary that was being aired on TVO titled,
Continue readingLife After Digital
Social media and digital technology are ruining everything. Is the selfie the end of civilization as we know it? Have
Continue readingThe True Omni-Channel Is Convergence
Convergence used to be a bad word. In the early days of the Internet, we tossed around the word "convergence"
Continue readingThe End Of Agile Marketing (Before It Begins)
Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief
Continue readingHistory Predicted It… We're All Cyberpunks Now
How much of you is technology… how much of you is human? No idea how this came across my radar,
Continue readingDigital Advertising Just Got Worse (If You Can Believe It)
It was the best of times. It was the worst of times. The year was 1994. There were only about
Continue readingThe Chasm Between Knowing And Doing
We have terrible habits, don’t we? I have so many issues. There are nights when I go to bed without
Continue readingWe Have No Idea If Online Ads Work
Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online
Continue readingSo You Think You Can Be A Marketer
What do you think it takes to make it as a marketer? The answer used to be a lot easier.
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