Is it just me or does it bother you to no end when the wait staff doesn’t write down your
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Can Products And Services Be More Social Than Humans?
Can technology make marketers suck less? One could argue that social media – for all of its wonders – has
Continue readingWhat Mad Men Skills Do You Need To Rock Your Marketing?
We talk a lot about Mad Men. We talk a lot about Math Men. (I prefer Mad People and Math
Continue readingExciting News About Twist Image… And The Future
When Twist Image first started in 2000, there was a vision. We wanted to create a marketing agency that was
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingWhat's Bigger Than Big Data?
How’s your big data business strategy coming along? I jokingly tell colleagues in the marketing world, that you can’t throw
Continue readingChange Your Marketing. Change Your Brain.
Don’t stop advertising. Don’t stop marketing. Let’s agree to stop the madness. Do a quick search online for the "death
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 2
The Chief Marketing Officer must better understand how information is created, stored, shared and capitalized upon. There is a strange
Continue readingWhat Keeps The Chief Marketing Officer Awake At Night? – Part 1
There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. What was once considered
Continue readingWhat Publicis Omnicom Is Screaming At Our Industry
Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having… today. The
Continue readingThe Problem With Big Data (It's Not Me, It's You)
Big data. There, I said it. For the past little while, I have watched – in astonishment – the amount
Continue readingThe Truth About Advertising In 2013
Here’s a quote worthy of your attention: "The real fact of the matter is that nobody reads ads. People read
Continue readingYou Don't Have A Branding Problem…
You have a marketing problem. How many meetings have you sat in where people want to refresh the logo, redo
Continue readingWho Needs Big Data?
My, what big data you have! You really can’t toss a marketing blogger without watching the term "big data" tumble
Continue readingThe Thing About Facebook And Brands
What should a brand do on Facebook? That question above… the one about brands on Facebook… yesterday, I got that
Continue readingThe Future Of Marketing: You Connected To Your Toaster
What can media do? I was driving on the highway and spotted a billboard. It was your average, run of
Continue readingDoes "Quality" Mean "Paper"?
When people talk about quality journalism, they tend to also mean that it must appear on a dead tree. That’s
Continue readingThe Gift Of Facebook
Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook’s main revenue
Continue readingLoyalty Is Not Just About The Data
Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty
Continue readingWhat You Need To Know About Facebook, Content And Brands
It’s all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who
Continue readingThis Is Being Recorded… By You
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience
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