The lower east side of Manhattan was buzzing and unlike any other usual New York City summer night, you walk
Continue readingTag: data
A Market Of One
Just because you do something (or don’t do something) is no indication of how the market actually is and reacts.
Continue readingSocial Media Should Drop Dead
You can’t kill a good online social network. The music industry cheered a very small (and mostly unheard) victory a
Continue readingSix Links Worthy Of Your Attention #20
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingThe Almighty Endgame Of Marketing
We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can
Continue readingMoving Closer To The Cloud
Why do we have to deal with computer crashes anymore? Why do we still have to deal with data being
Continue readingThe Fuss About Facebook
You can’t poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues.
Continue readingFour Current Trends That Will Change Marketing Forever
The one component that holds most businesses back from getting involved in new media (besides muttering under their breath the
Continue readingMaybe We Need To Ease Up On The Advertising
When you play in the Social Media sphere, a lot of people will refer to advertising as "interruption-based marketing". No
Continue readingWhat The World Needs Now
It does seem like everywhere you go and everywhere you turn, people have something (usually bad) to say about how
Continue readingThe Google Phone Is Really About This…
A computer that is in every person’s hand that connects them to information and everyone else in the world. Too
Continue readingThe Next Twitter?
When something becomes popular, the fashionable thing to do is to figure out what comes next. Even if we still
Continue readingMaybe It Is Time For Marketing To Move Away From "The Big Idea"
Everything we do in Marketing, Advertising and Communications comes out of "The Big Idea." It’s what drives the marketing strategy,
Continue readingA New Revolution In Marketing From A Very Unassuming Place
Every day on Twitter something major is happening that few see, talk about and acknowledge. It’s something that is going
Continue readingA New Way To Buy Advertising
What if everything we knew about buying and selling advertising was about to change? Charlene Li is the co-author of
Continue readingMaking Things Click Online Is Smart Business
If there’s one conversation happening around the water cooler right now, it is how to figure out what’s working in
Continue readingWhat's Really Happening Online
There was some fascinating data and statistics released on Tuesday from Nielsen Online according to the Marketing Charts news item,
Continue readingThe Power Behind A Faith-Based Initiative
What’s with all this free stuff we see online? How is it that Google allows anybody to grab its Google
Continue readingFear Of A Google Planet – Google Ad Planner Is About To Change Everything
I saw Google‘s new media and Web measurement tool, Google Ad Planner, yesterday in action. It’s scary good. To date,
Continue readingCloud Computing And The Nervous Marketer
There is some great weekend reading all about how our data is moving on up to the "cloud" (the Internet).
Continue readingIf Marketers Are Drowning In Data Imagine How We Feel In Digital Marketing
While sitting through the awards ceremony at last night’s Canadian Marketing Association 2007 Annual Awards, it struck me how many
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