The real world teaches you real lessons. I’ve been on the road working, nurturing, tweaking and developing a brand new
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The Art Of Marketing
What an amazing day we had at The Art of Marketing in Toronto today. Well over three years ago, I
Continue readingSix Links Worthy Of Your Attention #310
Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue readingHumans First. Technology Second.
It seems simple enough. Let’s put each other first, before the technology. What is simple is not often what we
Continue readingPoets And Plumbers And The Future Of Advertising
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes…
Continue readingYour Live Brand Is Alive
How live is your brand? About one year, I published an article titled, Your Streaming Live Brand. As smartphones got smarter
Continue readingThe New(ish) Trend Of Publishing Within Publishing
Build your own or leverage someone else’s audience? Let’s not diminish the power of blogging. Still, something bigger is brewing. About
Continue readingLove Your Brand
Let’s not forget about brands. Let’s not forget about our messaging. Let’s not forget about how a brand connects to
Continue readingMobile Breaks Search… And Your Brand
Mobile could well be the last true computing platform. Not smartphones, but mobile. The ability to be connected (with high
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingThe Digital Economy's Privacy Problem
What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create
Continue readingThe State Of Marketing And The Missed Opportunities
How many brands are really marketing themselves properly these days? If there is one gripe about the current state of
Continue readingIf This Is True, Brands Need To Rethink Everything
What can’t a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology
Continue readingMore Than Half Of Every Dollar Spent Online Goes To Amazon And Google
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingWhat's Next?… Now, There Is An Answer
“What’s next?” Do you hate that question? My knee-jerk reaction used to be, “are you really even doing ‘what’s now’
Continue readingBeing Against Programmatic
For the record: don’t be against programmatic. Programmatic is scary business for the marketing industry, but it’s here and it
Continue readingThe Advertising Agency As Scapegoat
Stuff rolls downhill. That’s a fact. In the past few months there’s been an anti-agency storm brewing. It’s not fair
Continue readingJust Say "No" To Content
Learn how to say “no” when it comes to your content. We live in a “content is everywhere” world. This was
Continue readingHow The TV Industry Just Hurt Television Advertising
What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done
Continue readingMarketing Needs To Be About What's New
The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes
Continue readingAlgorhythm… My Next Book
Algorhythm – The Pulse of Creativity, Data And The Future of Brands. There is this ongoing debate: is the future
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