Now that everyone complains… nobody cares when there is a complaint. There was a time (not that long ago), when
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The Lance Armstrong Effect
Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to
Continue readingConsumers Control The Brand (And Other New Media Myths)
Marketers don’t control their brand… the consumer does. It’s been the battle cry of Social Media enthusiasts since The Cluetrain
Continue readingThe Biggest Mistake Brands Make When It Comes To Social Media
What is the biggest mistake that brands make when it comes to Social Media? Without question, this is the number
Continue readingSocial Media Can Change The Corporate Culture
Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture
Continue readingSeven Types Of Highly Effective Corporate Blogs
There are many reasons why companies should Blog. It’s a topic that has been written, discussed and disseminated to death.
Continue readingTales From The Fishbowl – The Top Four Shifts In Media
Everybody has multiple customer service complaints. It’s human nature to tell and share a story once you feel that you
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