Is there one link, story, picture or thought that you saw online this week that you think somebody you know
Continue reading
Tag: digital channel
Don’t Tell Stories. Tell A Story Worth Listening To
This is the issue that brands have with storytelling. Often brands tell stories because they believe that content (and content
Continue reading
The Genius That No One Talked About
Don’t die with your music still in you. I don’t know who said that. If you Google it, maybe Wayne
Continue reading
Is TV Advertising The Next Big Thing In Advertising?
It’s not as absurd as you might think. Stop and think about it for just one minute. As the price
Continue readingMarketing Lessons From The Toxic Avenger With Jeffrey Sass – This Week's Six Pixels Of Separation Podcast
Episode #593 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #593 – Marketing Lessons From The Toxic Avenger With Jeffrey Sass
Welcome to episode #593 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingFor The Love Of Marketing, Let's Stop Talking About Artificial Intelligence
Artificial intelligence is going to change everything. It’s going to change business. It’s going to change marketing. The problem is
Continue reading"Digital Marketing" Is Not The Same As Marketing
Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty
Continue readingDouglas Rushkoff Debates Media, Technology And Politics – This Week's Six Pixels Of Separation Podcast
Episode #557 of Six Pixels of Separation – The Mirum Podcast is now live and ready for you to listen
Continue readingSPOS #557 – Douglas Rushkoff Debates Media, Technology And Politics
Welcome to episode #557 of Six Pixels Of Separation – The Mirum Podcast. Here it is: Six Pixels Of Separation
Continue readingIn Case You Were Wondering, "Digital" Is Not Just A Medium
When it comes to marketing, it’s all about the idea. That’s the fact. Brands, agencies and media companies can go
Continue readingConsumer Trust Is Not What You Think It Is These Days
What is the number one reason that a customer is loyal to a brand? Some might think that it’s all
Continue readingDigitize The Physical To Win At Business
Should we even call anything “digital” anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using
Continue readingBe More Human Without Being Too Personal To Build Your Brand
There’s a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed
Continue readingFind Your Brand's Content Marketing Groove
You have to know who your content resonates with. When you know this, you need to burrow deep and keep
Continue readingHappy Holidays
Let’s start with this: don’t be so hard on yourself. I’m talking to myself here (maybe to you as well).
Continue readingInternet Trends 2016
Stop everything. Mary Meeker is back with her Internet Trends for this 2016. Without a doubt, Mary Meeker (a partner
Continue readingThe Magic Space Of Digital Marketing Today
Does the term “digital marketing” make any sense, at this point? It’s the “digital” part that gets everyone so irritated.
Continue readingThe Digital Economy's Privacy Problem
What do these Internet-based businesses know about us? Digital channels are both inherently social (we can share, connect and create
Continue readingHow The TV Industry Just Hurt Television Advertising
What is the value of your personal data to an advertiser? Consumers are rightfully concerned about what is being done
Continue readingYour Brand Is A Learning Space
How much more content does the world really need? Laugh at that line as much as you want, but when
Continue reading
Never another podcast episode or article 