Let’s start with a premise: Whatever it is that you do, say, sell, produce and/or put out into the world
Continue readingTag: digital channel
The Marketing Agency Of The Future
Is there a future for the advertising agency as we have known it to date? In recent months, there has
Continue readingThe Filter, The Advisor And Your Personal Advisory Board
What would Malcolm Gladwell do? One of the easiest ways to guide my professional and community life has been to
Continue readingThe Elusive Digital Promise
Traditional media is getting it all wrong (again). On December 31st, 2012, MediaPost ran a news item titled, For Traditional
Continue readingDoes "Quality" Mean "Paper"?
When people talk about quality journalism, they tend to also mean that it must appear on a dead tree. That’s
Continue readingIs Amazon The Future Of Media?
What happens when real consumer data meets marketing? In my next book, CTRL ALT Delete (coming out in May 2013),
Continue readingIn The Trust Economy, Marketers Are Bankrupt
It’s getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue
Continue readingThe New Retail Experience
How do you want to shop? There was an old retail paradigm (that still rings true): get them to the
Continue readingThe Old (Evolving) Rules
Are rules set and permanent? That’s obviously not the case – especially when it comes to social media. I’ve recently
Continue readingSocial Media And How We're Botching The Best Part
You can measure everything online, so why aren’t we? eMarketer published a news item today titled, 2012 Trends: Social Media
Continue readingLegacy Thinking
It’s easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something
Continue readingA Simple Way To Rethink Your Brand Narrative
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing
Continue readingYour Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had
Continue readingKeep Yourself Alive
Who will protect your rights, your opportunities and your privacy online? Do you think that it’s the role of government?
Continue readingDraft And Burn
We can sometimes forget how easy it is to blast off a message in the heat of the moment. One
Continue readingDon't Forget To Be Human
Technology makes it easy to… Say "no." Ignore somebody. Speak your mind without looking someone in the eyes. Be "off
Continue readingThe Haters
The Haters will tell you… Blogging doesn’t have a ROI. A tweet is worthless. Getting someone to "like" your Facebook
Continue readingTwitter Doesn't Do Everything Well
Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its
Continue readingFree Content Is Killing Media (And Advertising)
If people (this includes you) don’t start paying for content, we will see a lot of key media outlets go
Continue readingThe Interactive Imperative
Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget
Continue readingWhat You Always Need To Remember About The Internet
Your information is not (really) yours… and it’s everywhere. The news last week was littered (once again) with WikiLeaks. In
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