There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and
Continue readingTag: digital channel
7 Lessons That WikiLeaks Teaches Us
Too much has been written about WikiLeaks. Most of the debate is about the legalities and moralities of what WikiLeaks
Continue readingThe Big(ger) Marketing Shift
If there are a few things that are certain in Marketing, it is that we are seeing a ton of
Continue readingThe Goods On Virtual Goods
While scaling and monetizing e-commerce is still an issue for many of the top retailers in the world, those merchants
Continue readingThe Fuss About Facebook
You can’t poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues.
Continue readingThe End Of Online Advertising Standards
Do online advertising standards work? Is there a real point to them? The online and interactive advertising industry will have
Continue readingThis Will Change Everything… Again
What do you make of articles that say, "this will change everything for Marketers?" The truth is, I’m just as
Continue readingThere Is Nothing Wrong With Making Money
For some reason, no one in Social Media is really allowed to make any money. It’s verboten. It’s against the
Continue readingNo More Websites. Only Publishers.
Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online
Continue reading6 Ways To Look At Negative Feedback
What happens when people do say bad things about you (or your company)? This is – without question – one
Continue readingWhen We Switch From Free To Paid
When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to
Continue readingGetting Called Out
It’s easy to sit behind a keyboard and call out both individuals and brands. There’s an argument for it and
Continue readingWhen It Comes To Online Social Networks, Maybe We Have It All Wrong
How many friends do you have? How many people are following you? How many people subscribe to your Blog? What
Continue readingMake It Personal
"It’s nothing personal, it’s just business." How many times have you heard that line in your life? How does your
Continue readingFollowing The News On Twitter With Muck Rack
If there’s one thing we have learned about the rapid growth of Twitter, it’s that anyone, anywhere can commit acts
Continue readingThe Power Behind Your Website Name, Vanity URLS And Generic Domain Names
What’s in a name? When the dot com boom happened in the early nineties it was nothing short of a
Continue readingSpeaking In A Powerful New Way
Good ideas spread. Bad ideas spread. I’ve said it before, and I will say it again: the best thing about
Continue readingThe Present And Future Of Media – Big Trouble Or Huge Opportunity?
Five very interesting, very different and very scary news items just crawled across the wire (or Google Reader – depending
Continue readingThe Business Of Blogging
Maybe all of those Bloggers taking $500 per Blog post from advertisers to post about their brands, products and services
Continue readingIf It Was Really Gone, Would You Really Miss It?
Over the years, one of my more favourite sayings when looking at traditional media and how it is evolving with
Continue readingIncredible Sources
One of the primary complaints that traditional journalism and the newspaper industry has of the digital channel is that is
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