Define “success.” This could get ugly. Recently, someone I would define as “successful” posted a warning about how many experts,
Continue readingTag: digital marketer
Counting Screens. Counting Dollars. Connecting Consumers.
Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US
Continue readingThese Two Data Points Demonstrate What's So Wrong With Marketing Today
You will have to read this twice. It’s that incomprehensible. There was an article published today in Marketing Charts titled,
Continue readingIt's All About The Experience
We often forget that it’s all about the experience. So, here’s one for the user experience team. You can be
Continue readingThe Digital Marketer's Master Library
What business books should you read if you are looking to up your game in the digital marketing channels or
Continue readingThe 10 Core Values Of A Winning Personal Brand
What attributes do you need to have a winning personal brand? It’s very flattering when people tell me that they
Continue readingFour Ways To Get More Value From Digital Marketing
If we’ve learned one thing about publishing and the Internet, it’s that you can’t always catch many of the great
Continue readingWhere The Marketing Budgets Are Going
"Traditional Marketing Budgets Lose to Interactive." That was the title of the news item from MediaPost‘s Research Brief today. "According
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