Learn how to say “no” when it comes to your content. We live in a “content is everywhere” world. This was
Continue readingTag: digital marketing agency
The Agency Is Dead. Long Live The Agency.
How will agencies attract and retain talent, when so many young marketing professionals are working for major brands, startups or
Continue readingDisruption, Disruption Everywhere
What keeps you up at night? This was the question that organizers of the International Startup Festival wanted me to
Continue readingMarketing Needs To Be About What's New
The most creative ideas win. If you learned nothing else from all of the news coming out of the Cannes
Continue readingThe Conflict Of Media… And Digital Media
Well, this is uncomfortable. I spend a lot of time – in boardrooms and on stages across the world –
Continue readingIs Super Bowl Advertising Worth It?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal
Continue readingTwist Image Becomes Mirum
You read that right: Twist Image will now be known as Mirum! (And, yes, I’m really excited about this!) So,
Continue readingWonder Through Life. Don't Wander Through Life.
Wonder Through Life. Don’t Wander Through Life. **What is your purpose?** Too many people wander through life. I prefer to
Continue readingNative Advertising Is Everybody's Problem
Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native
Continue readingFalling Short Of Your Best
It sucks when you don’t do your best. I am very tough on the work that I put out into
Continue readingTime For Digital Transformation
How much will marketing change in the next five years? It’s hard for me to believe this, but it was
Continue readingBefore You Quit For That Next Job…
My buddy*, Scott Monty, left his position at Ford. Scott is a well-known entity. He changed the game for big
Continue readingWhy Did I Sell Twist Image (And Other Questions)?
Last week, my three business partners and I announced that Twist Image would be joining WPP. It was a very
Continue readingLet's Stop Mixing Up Digital Advertising With Digital Marketing
I get into this fight all of the time. When people talk to me about advertising agencies – especially ones
Continue readingIt's Gut Check Time For Marketing
How do you feel about the marketing dollars that are being spent at your organization? This is about much more
Continue readingWhere Great Content Comes From
This could get gross. You have been warned. Last week, I was lucky enough to have attended the TED conference.
Continue readingWhen Important Websites Crash
The political punditry around the healthcare website crashing is laughable. People not getting access to their healthcare is serious business.
Continue readingThe Failing State Of Content Marketing
Simply put: there is too much content in too many places. While some may contend that the "cream always rises
Continue readingWhat Publicis Omnicom Is Screaming At Our Industry
Digital is everything. That is the conversation that every marketing, advertising and communications agency needs to be having… today. The
Continue readingAre Brands Confusing Advertising With Marketing?
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. That’s
Continue readingThe New Face Of Content Marketing
How much content is too much content when it comes to a brand? It’s a slippery slope for most brands
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